Music Consumer Research
and Analyst Services
Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
Learn More »
Research Studies
We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.
Services
It’s not just about research, we provide additional consulting and analytics to address all your questions.
Recent Blog Posts
Ten Years After: Music Consumers and the Decade of the Teens
At the close of the “aughts” few in the music industry looked back with nostalgia. The next decade appeared uncertain. Tom Silverman, a label executive, visionary and friend would talk about the billions of consumers around the globe who would soon pay for music. But it was hard to see that happening as we welcomed read more »
Who is Really Listening to Radio? Part Two
“Does anyone believe 90% of teens listen to AM/FM Radio anymore?” In Part One of this blog we explored radio listening by age demographic. Using new research from MusicWatch’s Monitor study, we concluded that 72 percent of Americans listen to broadcast radio in an average month. Just yesterday a reporter asked me, “does anyone believe that read more »
Who is Really Listening to Radio?
In the world of audio, the question about who actually still listens to broadcast radio is oddly controversial. For some reason, reaching a consensus on radio reach presents more of a challenge than agreeing on how many stream music. The radio industry promotes reports claiming 90 percent or more of Americans are listening to broadcast read more »