Music Consumer Research
and Analyst Services
Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.
It’s not just about research, we provide additional consulting and analytics to address all your questions.
Recent Blog Posts
“Does anyone believe 90% of teens listen to AM/FM Radio anymore?” In Part One of this blog we explored radio listening by age demographic. Using new research from MusicWatch’s Monitor study, we concluded that 72 percent of Americans listen to broadcast radio in an average month. Just yesterday a reporter asked me, “does anyone believe that read more »
In the world of audio, the question about who actually still listens to broadcast radio is oddly controversial. For some reason, reaching a consensus on radio reach presents more of a challenge than agreeing on how many stream music. The radio industry promotes reports claiming 90 percent or more of Americans are listening to broadcast read more »
We are nearly a generation past the time when consumers bought stand-alone burners to copy CDs for their friends, or began downloading music on Napster. Streaming, and easy, efficient access to music was supposed to have solved many of the issues around unsanctioned sharing and piracy. Unfortunately a segment of music fans continue to acquire read more »