Music Consumer Research
and Analyst Services
Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
Learn More »
We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.
It’s not just about research, we provide additional consulting and analytics to address all your questions.
Recent Blog Posts
Spotify’s financial results are widely available and carefully scrutinized. This is a different story. It’s a tale of Spotify’s listeners, at least those who living in the US, the most important global market for music. Here’s a few reasons why 2018 was a good year for Spotify: Spotify Premium extended its share lead There are read more »
There’s a furious debate taking place about the future of broadcast radio. Some pundits believe that music streaming services, podcasts and changing technology will render “radio” obsolete. Others opine that radio offers unique advantages that can be successfully evolved in a digital age. In a series of articles we will explore the arguments surrounding radio, read more »
In a world where fame is fleeting, musicians have influence and staying power on social media. In an era when politicians are renowned for their use of Twitter, music is a primary driver of our interactions with social media. A new study from MusicWatch highlighted the contribution of music to engagement on social media platforms read more »