Music Consumer Research
and Analyst Services

Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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research-reports

Research Studies

We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.

services

Services

It’s not just about research, we provide additional consulting and analytics to address all your questions.

Recent Blog Posts

March 8, 2021

US Sees Record 209 Million Music Streamers In 2020

110 Million More Music Streamers Than Ten Years Ago According to newly released findings from MusicWatch’s 2020 Annual Music Study, more Americans streamed music in 2020 than ever before. A record 209 million internet users aged 13 or older experienced music streaming. Streaming could source from pure play services such as Pandora, Spotify or Apple read more »

October 27, 2020

Joe Biden Bests Donald Trump Among Audio Enthusiasts

But it’s a dead heat among those who listen to music on Broadcast Radio In a survey conducted by MusicWatch between October 15th and 19th former Vice President Joe Biden topped President Donald Trump as audio users’ choice for US President in the 2020 election. The survey examined a variety of current audio behaviors including read more »

May 28, 2020

It’s Still Rock ‘N’ Roll To Me

Our favorite music genres- from different perspectives For decades “the charts” have been the arbiter of consumer tastes in music. That makes sense. What’s selling (in CD days) or what’s streaming (today) lubricates the engine of the music industry. The charts drive revenue allocation and help to sort out the winners when it comes to read more »