Music Consumer Research
and Analyst Services
Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.
It’s not just about research, we provide additional consulting and analytics to address all your questions.
Recent Blog Posts
We are nearly a generation past the time when consumers bought stand-alone burners to copy CDs for their friends, or began downloading music on Napster. Streaming, and easy, efficient access to music was supposed to have solved many of the issues around unsanctioned sharing and piracy. Unfortunately a segment of music fans continue to acquire read more »
Spotify’s financial results are widely available and carefully scrutinized. This is a different story. It’s a tale of Spotify’s listeners, at least those who living in the US, the most important global market for music. Here’s a few reasons why 2018 was a good year for Spotify: Spotify Premium extended its share lead There are read more »
There’s a furious debate taking place about the future of broadcast radio. Some pundits believe that music streaming services, podcasts and changing technology will render “radio” obsolete. Others opine that radio offers unique advantages that can be successfully evolved in a digital age. In a series of articles we will explore the arguments surrounding radio, read more »