Music Consumer Research
and Analyst Services
Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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Research Studies
We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.
Services
It’s not just about research, we provide additional consulting and analytics to address all your questions.
Recent Blog Posts
It’s Still Rock ‘N’ Roll To Me
Our favorite music genres- from different perspectives For decades “the charts” have been the arbiter of consumer tastes in music. That makes sense. What’s selling (in CD days) or what’s streaming (today) lubricates the engine of the music industry. The charts drive revenue allocation and help to sort out the winners when it comes to read more »
Music Account Sharing: Benign or Battleground?
Synamedia, a UK company announced this year at CES tools to help video service providers monitor and manage account sharing ( http://bit.ly/37S3dJn ). Tom Rutledge, CEO of Charter Communications was quoted in Hollywood Reporter’s December 9 issue as suggesting that the video providers were “creating havoc” with lax security around passwords. There are a multitude read more »
Ten Years After: Music Consumers and the Decade of the Teens
At the close of the “aughts” few in the music industry looked back with nostalgia. The next decade appeared uncertain. Tom Silverman, a label executive, visionary and friend would talk about the billions of consumers around the globe who would soon pay for music. But it was hard to see that happening as we welcomed read more »