For Music Discovery, Consumers Turning to YouTube and VEVO, According to MusicWatch Research Study

VEVO, YouTube and other video services consumers use to watch or listen to music videos are now the most popular resources driving new music discovery. According to MusicWatch, 40% of U.S. consumers reported that within the past three months they had heard a new artist or song that they wanted to listen to again. Among younger consumers (age 13 to 24), that number rose to 63%; and among VEVO users, the figure rose to 70%.

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