Music Consumer Research
and Analyst Services

Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
Learn More »


Research Studies

We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.



It’s not just about research, we provide additional consulting and analytics to address all your questions.

Recent Blog Posts

BERLIN - AUGUST 27:  A historical acetate (or shellac) disc on a record-player is pictured at the Charming Salon party at the Berlin Story Salon on August 27, 2010 in Berlin, Germany. Dance evenings with a historical theme are growing in popularity in Berlin, a city that had a vivacious swing and cabaret scene in the 1920s and 30s.  (Photo by Andreas Rentz/Getty Images)
April 18, 2017

Saturday Night’s All Right For Buying: Celebrating Record Store Day

Saturday April 22 begins the second decade of Record Store Day, an event celebrating the independent record store. In a world of streaming, digital files and music discovery apps, Record Store Day takes me back to days of hopping on a bike for a trek to the record shop on Merrick Avenue (our Main Street). read more »

April 11, 2017

US Recorded Music Grows Customers; Spend Up 11%

Here Comes The Sun. The US Recorded Music industry is showing signs of recovery following a decade of mostly disappointing economic news. As reported by the RIAA, US retail revenues grew 11% and streaming revenues accounted for just over half of the $7.7B pie. Where is the music fan in all of this? Overall, in read more »

alexa blog image 2 2017 01
January 31, 2017

Thanks Alexa: “Friends With Benefits”

Based on the 15th edition of MusicWatch’s Annual Music Survey we were able to estimate that more than 14 million US consumers reported using an Echo device, including Tap and Dot. That’s users, not necessarily buyers. read more »