Music Consumer Research
and Analyst Services

Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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research-reports

Research Studies

We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.

services

Services

It’s not just about research, we provide additional consulting and analytics to address all your questions.

Recent Blog Posts

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November 14, 2016

Orderly Transition: As Paid Music Streaming Escalates No Paying Downloader Can Be Left Behind

As rapidly as the music business is moving to paid streaming subscriptions from paid downloads there’s an argument to be made that it needs to move even faster. read more »

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September 20, 2016

Pandora Tops Rapidly Changing US Music Streaming Market

As the music streaming market reacts to the introduction of Pandora Plus, as well as new on-demand services anticipated from Pandora and Amazon, research shows Pandora with the leading share of weekly music streaming hours in the United States in the second quarter of 2016. Nearly one-third (30 percent) of the time consumers spent streaming read more »

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August 22, 2016

For Music Streamers, Playlists Becoming The New Radio

New consumer survey finds that nine out of 10 Spotify and Apple Music users have listened to or created a music-streaming-service playlist, and half of their premium subscribers listen to playlists every time they use the service A new study released by MusicWatch, a company providing consumer research for the music industry. profiled the usage read more »