Music Consumer Research
and Analyst Services

Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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research-reports

Research Studies

We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.

services

Services

It’s not just about research, we provide additional consulting and analytics to address all your questions.

Recent Blog Posts

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January 31, 2017

Thanks Alexa: “Friends With Benefits”

Based on the 15th edition of MusicWatch’s Annual Music Survey we were able to estimate that more than 14 million US consumers reported using an Echo device, including Tap and Dot. That’s users, not necessarily buyers. read more »

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January 19, 2017

Pandora Wins Music Streaming Wars (for 2016 anyway)

Pandora held on to the music streaming crown in 2016 with a 28 percent share of music listening. This gave Pandora a slim lead over YouTube, who came in with a 27 percent share. The statistics are based on monthly consumer surveys that MusicWatch contracts from third party suppliers and are weighted and projected to read more »

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December 8, 2016

Thanks YouTube, But There’s Still a Value Gap

In many ways, YouTube is the most valuable asset that the music industry has. It boasts the largest audience for streaming music—in the US MusicWatch estimates their audience at 120M active users read more »