Music Consumer Research
and Analyst Services

Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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Research Studies

We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.



It’s not just about research, we provide additional consulting and analytics to address all your questions.

Recent Blog Posts

August 6, 2018

Music Scores A Gold Record on The Social Media Charts

In a world where fame is fleeting, musicians have influence and staying power on social media. In an era when politicians are renowned for their use of Twitter, music is a primary driver of our interactions with social media. A new study from MusicWatch highlighted the contribution of music to engagement on social media platforms read more »

September 6, 2017

While World Awaits iPhone 8, Apple Music Gains Traction With iOS Users

September 12 is expected to bring us the latest iPhone; for those of us who use them it is difficult to recall a time without one. While the iPhone celebrates its tenth birthday in style, Apple Music is making strides among iOS users. Apple Music is the most popular paid music subscription service among iOS read more »

BERLIN - AUGUST 27:  A historical acetate (or shellac) disc on a record-player is pictured at the Charming Salon party at the Berlin Story Salon on August 27, 2010 in Berlin, Germany. Dance evenings with a historical theme are growing in popularity in Berlin, a city that had a vivacious swing and cabaret scene in the 1920s and 30s.  (Photo by Andreas Rentz/Getty Images)
April 18, 2017

Saturday Night’s All Right For Buying: Celebrating Record Store Day

Saturday April 22 begins the second decade of Record Store Day, an event celebrating the independent record store. In a world of streaming, digital files and music discovery apps, Record Store Day takes me back to days of hopping on a bike for a trek to the record shop on Merrick Avenue (our Main Street). read more »