Music Consumer Research
and Analyst Services
Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.
It’s not just about research, we provide additional consulting and analytics to address all your questions.
Recent Blog Posts
Pandora held on to the music streaming crown in 2016 with a 28 percent share of music listening. This gave Pandora a slim lead over YouTube, who came in with a 27 percent share. The statistics are based on monthly consumer surveys that MusicWatch contracts from third party suppliers and are weighted and projected to read more »