Music Consumer Research
and Analyst Services
Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.
It’s not just about research, we provide additional consulting and analytics to address all your questions.
Recent Blog Posts
As rapidly as the music business is moving to paid streaming subscriptions from paid downloads there’s an argument to be made that it needs to move even faster. read more »
As the music streaming market reacts to the introduction of Pandora Plus, as well as new on-demand services anticipated from Pandora and Amazon, research shows Pandora with the leading share of weekly music streaming hours in the United States in the second quarter of 2016. Nearly one-third (30 percent) of the time consumers spent streaming read more »
New consumer survey finds that nine out of 10 Spotify and Apple Music users have listened to or created a music-streaming-service playlist, and half of their premium subscribers listen to playlists every time they use the service A new study released by MusicWatch, a company providing consumer research for the music industry. profiled the usage read more »